OBJECTIVE: To analyze the origin of those using Hearing Health Care of Belo Horizonte. METHODS: The study was conducted by analyzing the database at Hearing Health Care Izabela Hendrix, to identify the demographic profile of users served from January to December 2010. We considered the following variables: type and degree of hearing loss, age, gender, county and state macro-region. RESULTS: The analysis showed that 98.73% of the treated patients hailed from the macro-Central state; the other 1.27% came from macro-Center South, West, South East Jequitinhonha. Most patients were female. The type and degree of hearing loss was most commonly moderate and sensor neural. The average age of users was 60.8 years. CONCLUSION: The majority of the trainees came from the macro-Central area. The remaining users were from the South East macro-regions, South Central, and West Jequitinhonha. Most users aged over 65 years were female. Hearing loss was most commonly sensor neural in nature and moderate in severity. The results showed dissatisfaction related to service flow or the routing of users and perhaps the need for more training of those responsible for compliance.